SIMPLE management is the key for Reece and Wendy Newcomen, who say there isn't anything fancy about their Hereford operation.
As absentee owners, with a part-time manager, low-input management strategies have been put in place on their 880 hectare grazing property in Gippsland's high country at Ensay.
The couple stock conservatively and choose to join heifers later to calve as 3-year-olds.
"We've been through some tough seasons," Mr Newcomen said. "So we try to run cattle to good condition and if that means we run less, then so be it.
"We might be low-labour, but our priority is to look after the cattle well."
Since the purchase of their first parcel of land 20 years ago, the Newcomens have gradually added country and now run 200 Hereford breeders and 150 head of dry stock.
"Some of the country is pretty light so it suits us to keep some empty cattle to run on the dry hills," Mr Newcomen said.
Like many in the area, the Newcomens specifically target the local Mountain Calf Sales in March each year with their cattle regularly going to South Gippsland buyers to be backgrounded on grass.
This year the couple will offer 120 weaners after 20 years of selling at Ensay.
The Newcomens choose a cool run of weather in February each year to wean the calves, which by sale day are 9-12 months-old.
Last year 93 steers topped at $950 and averaged $863. Heifers made to $800 and averaged $737 for 43 head, while 60 heifers were retained in the herd.
Dunoon and Newcomen Hereford bulls are selected to breed specifically for the local sale.
"We look for well-balanced cattle that aren't too big," Mr Newcomen said.
"We take notice of Breedplan without buying anything too extreme."
Mr Newcomen said positive fat is important so the cattle have the opportunity to fatten in spring.
"We want good-doing bulls that will do on grass," he said. "We get tough autumns here, so we can't afford to have anything not good-doing and we're not into feeding grain."
Plenty of time and money has gone into making sure the property is properly watered, with dams and watering systems put in place.
"When we bought the property is was mainly a sheep property," Mrs Newcomen said.
"We've given it a break from sheep over the past five years and it has really benefited."
The property which was fenced for sheep has undergone renovations to enable the couple to graze cattle more efficiently.
"We've taken a lot fencing out to make the paddocks bigger," Mr Newcomen said.
Cattle are grazed in joining mobs of 30, which Mr Newcomen said could be done at a higher rate.
"We could join at a higher ratio but we find we get calves on the ground a bit quicker this way," he said.
Heifers calve from the end of March while cows calve from May.
The couple aim to breed good coated, well-doing and well-grown heifers.
"We found we haven't kept enough in the past and we're now looking to boost the numbers," Mr Newcomen said.
This year 80 heifers will be retained as the Newcomens look to increase their herd as they are able to spend more time at the property.
"If the season works with us, we'd like to build the numbers up to 300 breeders," Mr Newcomen said. "With a bit of pasture improvement we think we can get close to that fairly quickly."